Should I opt for a mobile app or a mobile website for my e-commerce website?

mobile app vs mobile website for ecommerce

Businesses of today have evolved to ECommerce as consumers have shifted toward the convenience, choice and accessibility of online transactions. Nowadays M-commerce is the current trend as mobile apps can be accessed on the go at your convenience, place & time.

 

Features Mobile websites Mobile Apps
Availability Instantly available across a range of devices (iPhone, Android, BlackBerry, etc.)  User needs to first download and install the app before viewing.
Compatibility Compatible across multiple devices Require a separate version to be developed for each type of device.
Updates Pure flexibility to update content simply. Updates need to be pushed to users & then downloaded to update the app on each device types.
Visibility Easier for users to find in search results and industry-specific directories. Largely restricted to manufacturer app stores.
Sharing Can be shared easily through simple links in email or text message, or Social Media Not so simple to share.
Time & Cost Less time and expense to develop. Expensive if you need to have a presence on different platforms
Lifecycle Always available for users & can’t be deleted. Average shelf-life is short unless the app is truly unique and/or useful
Support & Sustainability Less expensive to support & maintain. Supporting & developing is more expensive.

 

Mobile devices allow for unprecedented convenience and accessibility while offering all the choice of the World Wide Web. They are beneficial for building and nurturing a loyal following of customers. Hence offering a combination of both website & app may be the best way to increase sales and customer satisfaction!

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