Great logo design calls for a complex mixture of design skills, creative theory and skilful application. Finding a logo designer online is pretty easy, but finding a good logo designer is definitely more difficult! Below is a short guide to help you make the right choice:
- Experience
Identity previous projects to get an idea of what skill level your designer is, and what skill level you can expect from him. A strong portfolio is probably the best indicator.
- Positive Testimonials
Check out if they have got positive testimonials from past clients and colleagues.
- A thorough design process
Does he have a logo design process in place which he follows or is he simply producing logos with speed.
- Design Affiliations
Is he affiliated with any design associations or publications? A good indicator of how dedicated they are to their craft though is it is not essential.
- Great Customer Service
A designer should provide great customer service throughout the whole process, from start right through to after sales support.
- Business Professionalism
Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.
You may interview a few designers who meet the above criteria and let them describe how they go from your input to their final design. If their process makes sense to you keep him. Otherwise move on. Good luck to you!