Are your customers reading your Email newsletters? But still you are experiencing a lower click through rate. This means there is something critically wrong.
You need to change your style to get them click through and navigate to your site though they are reading your mails.
Here, I am sharing a few simple tips and tricks that have been constantly used by marketers to achieve a better click through rate:
- How about using Buttons instead of links for key call-to-actions: My company has indeed managed to achieve a better click through response by replacing mere links with colorful buttons in Email and Newsletters subscriptions. The users easily find where to click on what you want to read and exactly from where and it is visible and even more pleasant for users who are using mobile phones. Mobile users find it easy to click on buttons while reading text rather than jumping over to links.
- Why not write it as a headline: I have done quite a lot of research on this subject. Whenever I send emails or newsletters to my people, I highlight and drop the call-to-action as a headline rather than using it at the end. It gives them the tendency to learn more about what you are trying to give them. Try it….You will be wonderstruck at the results it will produce.
- Videos are a great idea: A video to be unveiled receives a larger click through rates than any other formats and this is one of the proven methods that a large number of marketing and SEO firms are employing to get their matter of interest clicked through. No one is actually eager to ponder across a page that simply pitches a product or service, but a video that is cleverly designed to appease and attract them is welcome.
- Hire an efficient content curator: Writers have the power to turn words into actions. If your page is experiencing a poor click through rate then it means you have content that is actually uninteresting and lacks the lustre that your audience is expecting of you. But, do not worry, hiring an experienced and skilled content curator will get you the content that will engage your readers and then persuade them to follow and click over the links and finally perform the action that is beneficial for your business.
- Offer them something that was never expected: This kind of formula is better to experiment when you want to introduce something new to your customers. Give them an excellent surprise! It works whenever you are trying to bring into their notice something that is brand new.
- Use powerful words: It is not that content is ignored always. But, content with power packed words are always examined by people. Get your content curator write something eye catchy so that your readers move on and click through the links.
Taurus Web Solutions is a software solutions provider in India providing a wide range of web related services.