Earlier this year and in the previous year we have been discussing on techniques to improve user experience while they are on our blog to gather information. But still businesses are complaining of the lack of visitor presence for prolonged time over the blogs. None of us are looking for users who leave after skimming the blog for a few seconds. I have been trying a few simple tricks to keep my visitor’s interest locked in for a few minutes, if not possible for hours and hours.
Follow these simple practices and see how things change:
- Creating a conversation:
What do you say? If you take a look at my blog or for instance any of my previous blog posts you will find it is not too boring or just a bunch of words that looks like some kind of school student composition that someone has penned down to wind up the work. I have always tried to maintain a conversation mode while trying to convey the inline of the topic that I choose to discuss about.
Blogging must not be a boring piece of essay but a manuscript that is informative yet impressive. The reader should feel that his problems are being taken care of while at each point the writer stresses the importance of “you” and “me”, which means your blog should ignite an active discussion platform.
It is not necessary that you stick on to the stringent grammatical syntaxes while indulging into a conversation rather than jotting down paragraphs that seemingly starts to get on the nerves of the reader after a few seconds and they decide to jump on to the next blog or website that appears to serve their purpose of being there.
Neil Patel’s posts on Search Engine Journal is one of the best examples of how beautifully a conversation can blossom while the reader is fed with information without feeling bored. Research proves that these kind of blog posts experience a 62.5% increase in the number of people visiting the blog.
2. Be actively responsive
I have been receiving a large number of emails and even comments have been posted on my blog where the readers request for help to get over with some of the problems they experience while dealing with search engine optimization and website ranking. In fact it is an interesting experience to help out the readers as I have been doing a lot of research work, while getting in touch with some of the renowned bloggers who post valid and vital information, so that I can address the problems of my readers.
My motto is not just to keep my readers coming back but I want them to obtain a solution for their problems and thereby improve the reputation of my business’s loyalty at serving the client base efficiently.
Now I have a line of loyal customer base who follow my blog regularly and await for a new topic of discussion every week because they are expecting me to come back with something surprising and new.
3. Break down your content into guides
When we are trying to learn something new we would appreciate it if we could get our hands on something like a guide or detailed description of the entire topic. This is where a guide comes in handy, if you have a lot of information with you, it is better to write it in a guide format rather than blogging it. These multiple pages of information will bring in more number of readers, than just a blog post that contains a lot of information.
Though we can’t expect the readers to read all the pages for more than 5 minutes they will bookmark it or make it a point to come back and go through all the chapters when they find time. No one will stake their effort and time to read through each and every word of the chapter but still it will be helpful for them in the long run.
In one of the posts in SEJ, the author is seen indicating a point where he compares the difference in the traffic volume that a guide and blog post receives. For instance he says that his efforts on creating 12 guides earned him an overall traffic of 118,499 visitors while 582 blog posts couldn’t even drive 500,000 visitors a month.
4. Respond to comments
How do you conclude your blogs? Do you ask questions or do you invite comments from your readers? As I have already discussed it is worth practising to ask questions and inviting your readers to post comments.
Usually when we read a blog and if it has managed to create an impression what would we do? I would make it a point to leave a thank you note to the author for sharing the information. This is a tactical approach that will keep your readers for a prolonged time over your website when they read and respond with their comments or queries.
When you respond to the comments or queries you are encouraging your readers to come back and check out and even indulge in a conversation thread which helps in spinning newer ideas that can be added to the cart. It has been found that repeat visitors form 40% of the traffic.
Though there are a few more strategies that have proved to work out the magic to drive traffic and bring in more number of newer and existing visitors to your site, try these four and see the automatic rise in your traffic. Inviting your ideas and comments to improve blog traffic.