Businesses big or small are facing tough competition today. Boosting your online presence isn’t easy! No matter what you are selling if you want to thrive locally you should be very good at local SEO. Here are some local SEO Tips for small businesses from us that can help you reach top slots in the search engines.
What is Local SEO?
Local SEO is the process of getting your business or website to rank high in results for local searches.
Check out our local SEO Tips:
- Get listed in directories
Try to get your business listed in all of the free local directories as one of the first steps towards getting local traffic. Google My Business (Google Places) or Bing Local are typical directories. Check out more information via our local SEO consultant agency in Cochin.
- Use keywords to target local areas
Local SEO can go a long way if keywords targeting a local market are used. High rankings in local search are much less competitive. Adding location & local phone numbers modifiers that describe your keywords and pages better tend to have a higher conversion rate as well.
- Register the domain name with the business
It’s always good to register your business domain names with their current business addresses. Relevant as Google uses the address that the website is registered under as a way to rank local search results. Map location is also vital.
- Utilize Consistent NAP
It is absolutely important to use consistent NAP (Name, Address, Phone No.) when putting information for your business online. As it is the online ID of your business & they need to be entered in a uniform manner. Google and other search engines know your business only by this exact information.
- Claim your business
While searching you may discover your business is already listed. In that case you should try to claim the business listing and update the records appropriately.
- Be Active on Social Media
Be it Facebook, Twitter, or LinkedIn, you can build strong relationships with your clients through social media. When you share a blog post from your business’s website on Facebook or Twitter, you’ve got a better chance of people reading it which will invite more attention from search engines.
- Link Locally
For your website to rank locally in search engines, it needs to link locally with other businesses. Getting backlinks from other companies in your area comes with time, but is absolutely worth in the long run. Try to build strong relationships with other business owners and organizational leaders in your area and the local links will come automatically.
Do you run a small business? Are you looking for more tips on digital marketing? If so, Taurus Web Solutions is just the place to be!