Now that you have successfully launched your own business you need to build your brand presence & awareness. Having a highly optimised website is not enough! Even small businesses need to develop a web presence that creates an impact.What you need is a publishing platform for your business. Exactly a blog! Consistent blogging builds brand awareness, while providing relevant and useful content to your target audience. Recent market trends suggest that nearly 80% of companies that use blogging as a part of their marketing strategy has reported acquiring more customers through their blogging efforts. Here are 5 reasons why businesses benefit from blogging:
- Boost To Search Engine Optimisation
Blogging creates fresh content in a website that attracts the attention of all major search engines. Blogging is one of the most straightforward and inexpensive methods for offering fresh content to index by search engines Google, Bing, Yahoo and the others. Really a splendid opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
2.Connect People to your Brand
Blog posting allows you to reveal a personal side of your business to your followers & this brand awareness is of course an important element of marketing. It will give others a clear cut sense of the vision and the personality of your company. An active comment section in your blog will allow you to follow the visitors’ responses to your posts, and you can also respond directly to their comments, which plays a huge role in building trust and relationships.
- Attract organic traffic to your website
By publishing content on your blog you have a wonderful opportunity to attract organic traffic to your site. Many new visitors may reach you because of your content and doing so, you are expanding the circle of awareness and customer conversion rates for your business.
- An opportunity for sharing
Blogging has real powerful benefits as it creates an opportunity for others to share your blog link, creating the scope for increasing traffic and phenomenal growth. Visitors can share the direct link to the blog, tweet it, or email it to a friend. This is free marketing!
- Embed videos and presentations.
You can multipurpose content with Blog articles embedded with videos or slide presentations making it all the more interesting for your website audience.
Interested in increasing your online exposure, it’s the time you check out the 5 reasons why businesses benefit from blogging and take advantage of blogging as a marketing strategy. If you are busy and cannot find time to write blogs you can assign it to a digital agency like Taurus Web Solutions. Contact us to know more.