A company blog is an essential requirement for any business establishment to garner their victories, thoughts, leadership ideas and to influence the customer section, finally converting them into leads. It helps to draw a good range of traffic for the website benefitting the business. But, sometimes things go awry and we happen to miss out on our prospects.
I have found some of my blog articles have done well in the past while some didn’t get me to the expected results. But, I didn’t lose hopes. and started digging on what went wrong frustrating the audience. From my inferences of what top companies implement, I have got an idea of what does not work with company blogs and here they are:
- Educate them and do not drag them into sales: Your website has more food on the platter to pitch sales before you take up blogging to promote your product. Don’t waste your time here marketing your product trying to sell through your blog. It doesn’t work that way, after taking a tour of your website, no one will be interested to read down the blog which exceeds 500-600 words written on the same topic.
Take a chance, educate them or even write about something that your target audience has been searching for a long time now, over the internet. We all want information that is unbiased. Bring in some fresh and new content that might even serve as a solution for the problem that they are meddled up with. You can either get your content curator create a fresh piece of content or rope in a few famous curators who can team up and produce an extremely wonderful excerpt that your visitors will love to read.
- Wipe off the unnecessary elements on your blog: The latest firmware or frameworks that people use to incorporate their websites like WordPress comes with plugins or links that might be actually of no use to the business website from the sales point of view and it becomes a kind of irritation deterring people away from the site. It is a good practice to disable or remove these kinds of links as it has no relation with the blog you are curating and it can give an impression of an unfinished work to your visitors.
- Your website is sufficient to promote your company: Take off a second and think what is it that your website does? As we have already discussed in the first point websites pitch company services, and what’s more don’t sell your company over the blog. For God’s sake not here. You can focus on the industry and curate on related topics that are the current trend in the market. I bet you, it actually works.
- Rewriting or reposting from your social media dias: People are usually concerned regarding what they should tune in on to their blogs and are often left with lack of topics to curate. It brings back the old rule to link back to the topics trending on your Facebook and Twitter and reposting it to your blog. It pays off!
- Don’t settle for anything more or less: Reading a long essay is boring while two liners fail to convey the message you are trying to deliver. Focus on the present and don’t try to barge them with all your business typecasts as you do over there while promoting your website content. Make it precise and also examine the spelling and grammar.
Finally, one reminder: your blog is meant for conversion from readership. It should be the one that generates interest in the reader and converts them. The essence of blogging lies in finding a thread between what people are searching for and offering them with the content that converts them into sales.