Advertisements have always had the charm of conveying the business message to its audience. A humble phrase or even a title is sufficient to entice the reader and capture their minds. Even a logo can create the punch if it is designed with immense creativity and innovation. Today, the traditional T.V. , newspaper and radio ads have been replaced with the SEO, pop-up ads and even banner ads which contain the power of verisimilitude in them.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
-Robert Rose
Content Marketing deserves the trophy for reaching out the audience via internet. The social media shares, email subscribers and even comments are an inevitable part of the online business strategy. A competitive blog post and definitely an excellent content marketing technique can only help you. Here we have created a list of strategies that have been found to be successful with content marketing:
- Let’s start with the most important thing, the title or headline: Any article with an appeasing headline always succeeds in impressing the readers.Think from your target’s point of view and frame a sentence that is probably the one that the visitor would type in the search engine. You put up a question and provide the answer as your article, the question is more likely to generate curiosity, in turn earning a higher number of clicks.
Google search engine cuts off the extra characters in your title, so make sure you keep it simple and precise. Include keywords as the search engines love them and make sure you try to rope in an emotional concoction with your reader.
- Remarkable introduction: Briefly explain what your whole article is about during the introductory phase and ensure it is not boring.
- Body: Of course once an individual decides to read your article, they are expecting a lot, and we can’t blame them because we all do have expectations when we get enticed by the writer’s way of creating a curiosity about something we are dying to know about.
“Traditional marketing talks at people. Content Marketing talks with them.”
-Doug Kessler
Make sure you have included subheadings and highlighted these. A lot of sentences jammed into a single paragraph doesn’t’ make sense though it might express vital points. So, break each paragraph after 5-6 lines that are precise and short. Start a conversation, include “you” and “me” in your writing. You can even choose to narrate a story and this will keep the reader keenly interested to know what happens next and read more.
Use simple language and don’t try to dominate their feelings. Relate to feelings, make use of humor or affection or any kind of emotion that appeals to your article throughout. Research and include the latest business trends or news in your blog post. Seek the help of back linking to get published over relevant sites.
“If it doesn’t sell, it is not creative.”
-David Ogilvy
Use stunning audios, and videos to capture their hearts and also try to include famous quotes which increases your credibility.
- Conclusion: There should be a proper climax with an impressive moral to your story so that it stays alive in the reader’s heart and they come back later. Create a summary of the entire content and break it down into as short as 3 paragraphs not exceeding more than 200 words. Indulge your readers into a conversation.
Everyone is waking up to the power of great content. Are you?
At Taurus Web Solutions, we know what it takes for your blog to get noticed and we have an excellent SEO development team catering to website visibility and accessibility services along with content marketing taking into account the latest online trends.