Great content is what the crawlers search for, be it search engines or people. The previous year has paved way for better options and ideas for webmasters to help businesses reach their goals and web content is the revolving solution for all. How can we utilize this content for business success in the year 2015? There should be some kind of content curation technique that will help your business brand to gain visibility and get inked in the memory of the consumers.
Each word of your content matters as it can contribute to luring the target eye and the content that you write or share should be sufficient to engage your fans and followers to actively participate in your deals.
Let’s discuss what is content curation in detail:
In the year 2015, we have reached a position where strong and unbiased content rules the web. No matter where it comes from or how it has been transformed except that it is unimpressive. No one wants to read content that is uninteresting or doesn’t have the nack to appease the customer eye. For instance, if I happen to find an article or blog post that has some interesting SEO facts that is to act as a trendsetter in 2015, I would grab some ideas and formulate an article of my own and publish it and make it a point to share the link of the original one that gave me the idea to curate mine. This is how content curation works, great ideas combined together to formulate great thoughts put into writing where each word conveys vital information for the reader’s heart.
But the question is how do you identify your audience and what they like? How do you ensure they will like or even at least read your content once?
The following tools will help you to curate a perfect content:
Easiest tool is hardcore research. Read everything and anything that you find to be relevant and then combine your ideas and curate your content. But there is no guarantee that you can find an effective content and it is waste of time.
Choose these tools:
Quora: I bet that there is not even a single person reading this blog who hasn’t heard of Quora or participated in the question and answer form though not to answer the question or to put up a question. We have gone through the questions and answers as we have all found something that is of common interest. Read through the questions and answers and conduct an analysis of what your target audience are looking for and curate your content based on these common questions.
Scoop.it: We are all already fans of the interesting stories that Scoop,it has been reporting and formulating and this is one of the reasons that highlights its priority among the content curation publishing platforms. It provides you with the facility to choose a topic and based on your research of the relevant keywords you can pull content from different sources. If you are aware of the functionalities and the platform’s design, you would find it quite easy to operate.
These are two of the most trending content curation platforms while there are many more like Trap.it, Storify and ContentGems. It is worth mentioning the influence of social media platforms over content curation. How can we forget the influence of Twitter, Facebook & Google for content promotion?
Though content curation is tough work, mind you actually it works in conveying your message.