If you own a site that does not fulfill the Google’s latest norms on mobile responsiveness as a ranking factor for mobile phones, then you must have witnessed your site is no where in the vicinity over these search engines. Contact our team at Web Design India and get your websites transformed into the Mobilegeddon strata to gain accessibility over the search engines.
I don’t know whether you are aware of the fact that Google is taking up the initiative to drive searchers over to mobile friendly websites and give them what they are searching for. This is one of the major impact on Ecommerce solutions after the Google’s algorithmic update came into effect. It generates traffic for marketers worldwide but when it comes to Ecommerce merchants it brings about a change in the orders, visits and revenue.
Have a look at the impact of the algorithm update:
- No impact on desktop results: The update brings about changes when searchers are looking for a site over their mobile phones, rest assured the desktop version of the site will stay unaffected whenever a search is being made over the desktop search engines.
- Impact on Pages: It has been found that Google’s algorithmic update might create an impact on all or a very few pages of your website. It is not necessary that the entire website gets shaken with these updates. It means that while some pages pass Google’s mobile ranking test and get boosted others might fail. The pages that fail to draw the attention will not bring down the rest of the pages from the mobile search engine results.
- All over the world: Generally it has been found that Google’s algorithm updates start rolling from the U.S. But in this case the update has been rolled out for pages from all around the world.
- Friendly mobile experience: It is not necessary that the websites that have been optimized according to the latest mobile friendly strategy or responsiveness strategy to be certified as the one that has passed the mobile friendly test. But you can test it using Google’s Mobile-Friendly Test and examine whether Google approves your site to be among the one that can be considered as a mobile friendly site. If not you can fix it and submit it again, as Google has a tendency to boost these kind of sites and take them to the top of the list over the search engines.
- Search Engines: I don’t know whether my readers are aware of the fact that this particular algorithm update was announced by Google and applies for the site over this search engine which has 80% of the traffic following while the remaining 20% of the traffic is derived from search engines like Yahoo, Bing and others which are still unaffected.
Though Google has made this strategy a compulsion there are chances that some pages may experience a hike while some others may fall down the ladder, but do not worry no pages will disappear from Google’s search engine rankings.
At Taurus Web Solutions we provide creative brochure design services along with SEO and other web related services.