A recent study has come up with a few inferences that dooms the so-called hype over social media’s growing influence on taking E-commerce to the next level into a negative light. The survey shows that rather than influencing social media has been bringing about a impugning impact on the marketing front.
This could sound to lower your spirits, but as usual everything has its pros and cons and the same applies here. At Taurus Web Solutions we provide social media promotion through constant market analysis and this makes us one of the top rated companies specializing in Web Development India. Let us focus on doing the right things to benefit from social media for the marketing process:
- Stop being social, focus on sales: Businesses especially small enterprises go live over social media sites like Facebook, Twitter, and Google+, and they expect overnight turnover of customers. Yes, people do socialize over these networks, but that does not mean you need to shift your focus from shopping to socialization.
There is a great misunderstanding among businesses, they think socialization drags in sales, but the point is that both are two different genre, when you want sales to happen you need to use socialization tactics that make shopping possible and not something else.
Use Social media to provide a better shopping experience and don’t think shopping improves socialization.
How do you get it done: Incorporate social media sharing buttons on your website over the product pages that makes it easier for people to share products they like and also it enables them to boast about the products they have purchased. It also gives proof of the genuinity of the products when a lot of people talk about your brand.
Provide an option for people to include product reviews on your page which is an important decisive factor that helps people to choose a product.
- Active Participation over relevant networks: You do not have to be on all the social media sites simultaneously. Considering the size of your business, if you have a smaller business you cannot have a single employee working on boosting or marketing your product over all the social media sites at the same time. Suppose your customer base consists of females belonging to the age group 25-40 then Pinterest is the best option as these criteria are most active over there. If you are selling your products to businesses rather than individuals then choose LinkedIn rather than any other sites. Facebook and Twitter supports all kinds of businesses. It is more of social media that is into socialization rather than promoting sales. These two sites are important because majority of the population are active here.
Then, the rest of the social media networks can be analyzed for people interested in the services you specialize in.
You need to seek assistance from a highly experienced social media promotion executive just like the expert SMM team we have at Taurus Web Solutions. Apart from social media promotion we are also experienced at website maintenance services.