SEO is a word doing the rounds of the digital world. I was searching for an insight on the power of SEO. That’s when I came across this article The Ultimate List of Reasons why you need Search Engine Optimization in searchengineland.com. It lists out different reasons to buy SEO & to see why SEO is so powerful?
People have doubts on the challenges faced along the SEO sales process, the value of optimizing for search engines, and getting companies to expand their marketing budgets for SEO. These issues are addressed in this article – beginning with the most riveting reason why buying SEO is such a good idea.
It starts out with a focus on considering SEO not as a cost but an investment with a high return. After doing SEO to a website you can observe that for certain keywords there are higher conversion rates & it can provide a massive return on your modest investment.
The article throws light on how SEO impacts the Research/Buying Cycle of things. SEO plays a vital part in this research and buying cycle like a prospect magnet. It will increase your sales without much increasing your marketing costs, but profits can grow exponentially over time. SEO further gives a better ROI than most other comparable forms of online marketing. Potential buyers get attracted to your website through critical and relevant keywords and phrases ranked high in search engines by SEO.
Another point highlighted in the article was that SEO leverages Social Sharing. The content shared by users on social networks is directly related to SEO specific parameters like title tags and meta descriptions which you can see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share. Through SEO you get to control what people read, think and do on social sites and spread the word through their networks.
The article emphasised that SEO builds trust & credibility to a business. SEO makes a brand stronger, better and well recognized. When people search for business critical and relevant keywords and phrases, if they find you at the top of search results, then they will start to believe that you’re the best.
The title and meta description tags can convey a powerful statement that strengthens your brand, while helping to communicate a marketing message that tunes with the business goals.
Focusing on SEO as a long-term strategy, the article then features the advantage of SEO over other marketing with a ‘short term’ focus. SEO delivers an ongoing ROI over the long term also.
The article also had a say on how SEO can be made to work for the business. SEO can be tweaked and twisted into a form that benefits your business.
Above all the article was a good read and has very helpful tips on SEO in it. For the best digital marketing services, get in touch with Taurus Web Solutions, one of the top web development companies in Kochi.