PPC or pay per click as the name suggests is a form of advertising that implies payment at each click directed to your website. Yeah of course it would help you generate leads which would turn into prospects finally bringing in business. But do you think all the clicks that are directed to your website would be prospects? It is not necessary that all the clicks be genuine. So what happens? Ultimately you end up paying for fraudulent clicks too that do not bring in any relevant profit.
It can be a boon as well as a misfortune as far as the money you invest upon PPC is concerned. The level of competition in the internet market is at its peak. Hence, you need to be extraordinary to gain success. PPC is not a difficult task. Listed below are some of the advantages as well as disadvantages and we have left it our readers to decide whether they actually need PPC to be known. Have a look at these:-
Advantages of Pay Per Click advertising-
You just need to choose from a prominent search engine such as Google, Yahoo or bing etc. to set up your own PPC marketing tool by linking it through suitable Adwords. Each product has a certain set of search phrases or terms that people normally use in relation while looking for these across the online retail stores. Choose from the most powerful phrases that are used on a large scale and pay your bidding. The one with the highest behest would be displayed at the top of the search engines as the advertisement has been brought by you investing a huge sum of money. When someone clicks on your website as per the rules you are required to pay the amount you put at stake for the behest. The ads that are posted through PPC appear in a special column just above the normal search engine results that have been optimized to meet the search engine norms. These are often referred to as sponsored links and the most potential buyers drop in to have a look. If they are displayed in search engines such as Google or Yahoo then people would trust the genuineness of the product and go ahead with the purchase. As the payment is made on bidding. You can choose those particular words that are not used to display SEO based search results. This will increase the overall turnover to your site. You can alter your search based on the area where you have your business set. The mode of advertisement is paid. So you can optimize the adwords, landing pages, bidding amount etc as per your desire.
Disadvantages of Pay Per Click-
You are paying for each click directed to your site. What if the click does not turn into a potential customer? You end up losing a click and a customer. The advertisement is a contract made for a certain specified period of time after which it expires. The turnover from the PPC stops as soon as it ceases. You need to renew the contract or set a new one by paying money if you want to be visible in the sponsored links section once again.
The technology offers a variety of other payment as well as non-payment modes that promotes a business online and contributes to uniting the site with the search engines.