Do you remember the good old days when our ancestors used to check the accounts and other kind of registers to track the potential sales their business has grossed? But now with the businesses being conducted over the internet how do you expect the analysis to be done. Can you imagine the technology has gone as far as fetching the visitor flow to your website? The visitor tracking analysis is the system used to track down the incoming flow of customer prospects to a website. The system tracks down the gaps and flaws in the B2B as well as B2C communication contributing to the improvisation of the business over the world wide web.
Visitor tracking analysis provides the following features and these include-
-
Nature of the visitors- It will help you to track down the people who come to your website as well as from which pages they were shown the way to your existence. Apart from this you can trace out the web pages that are most commonly demanded. The internet is open to all and hence it directs people from different parts of the world to your website, the system of tracking and analysis will help you to track down the places from where you draw inquiries. The phrases or keywords they use most frequently that brings them here.
-
The impact of advertisements over the search engines- You can check out whether the money you spent on setting up the advertisement campaigns both organic as well as inorganic have been fruitful driving more number of customers every time to your website.
-
Fraudulent click detection- You can track whether fraudulent clicks are being redirected to your website requiring you to pay for unauthorized entry to your site. This kind of fraudulent clicks can be identified and caught to assure you are debited with the loss incurred due to the false click.
The system will generate web tracking reports for you on a daily, weekly, monthly basis allowing you to immediately realize what is going on with your online business and bring about changes accordingly.